I'm a marketing strategist with 5+ years of experience spanning B2B demand generation, campaign execution, CRM optimization, and lifecycle marketing across leading organizations like TELUS and Geotab. Throughout my career, I’ve led high-impact, data-driven initiatives that drove double-digit growth in acquisition, retention, and revenue.
Beyond marketing, I'm passionate about coaching and inclusivity. As the previous global co-chair of TELUS’ LGBTQ2+ ERG, I developed global engagement strategies and championed inclusive practices that enhanced employee experience and representation.
My services
Content creation
I create compelling, data-informed marketing content that drives engagement, supports campaign objectives, and reinforces brand strategy across digital channels.
Analytics and reporting
I translate complex marketing data into actionable insights through custom dashboards and reporting in tools like Domo, Tableau, and SQL—driving smarter decisions and measurable growth.
Automation and workflows
I build and optimize automated workflows in HubSpot and Salesforce Marketing Cloud to streamline lead nurturing, improve segmentation, and drive personalized customer journeys at scale.
Campaign scheduling
I manage end-to-end campaign scheduling across channels to ensure timely launches, resource alignment, and consistent audience engagement.
Cross channel distribution
I execute integrated marketing strategies across channels—including email, social, paid media, and web—to maximize reach, reinforce messaging, and drive cohesive customer experiences.
Our values
Innovation
Embrace creativity and forward-thinking to inspire customers
Integrity
Operate with honesty, transparency, and ethical standards in all dealings
Empathy
Demonstrate compassionate and genuine desire to support each other
